“Mini Abe” Advertising

 

Illinois has lately made a huge impression on tourists around the country and world as a spokesperson from the Illinois tourism office recently revealed that tourism is up 57% from a little over a year ago. The tourism interest is numbered from requests and searches through the site enjoyillinois.com where tourism interest is directed for the state of Illinois. What is the cause of this recent swarm of the state? A small plastic doll formed in the likeness of the state’s Abraham Lincoln who was born and raised in Illinois.

This small doll was created by the Illinois Bureau of Tourism in Chicago and has become widespread both throughout the state and the country showing a “Mini Abe” taking on different adventures throughout the state and encouraging tourists to add Illinois to their bucket lists and “be more woah-ed”.